For Paris Basket 18’s 25th anniversary, we developed and produced a project for Jordan Brand that put the club’s U15 & U18 players at the heart of creating their next official jersey.

Guided by JustKids, the players took on the full creative process : from research and design to production constraints and pitching their ideas to a jury.

2 finalist designs were put to a community vote. Kadiatou & Amandine’s design won, becoming the official PB18 jersey for the 2026/2027 season.

The project culminated in a final shoot creatively directed by ustKids, with the players wearing the jersey they had created.